Privacy Policy.

This website is operated by MobileyMe, Inc. (hereinafter, "MobileyMe", "We", or "Us"). This Privacy Policy (the "Privacy Policy") governs your access to the MobileyMe website (https://mobileyme.com/), the MobileyMe mobile application, and any other services owned, controlled, or offered by MobileyMe, now or in the future (all collectively referred to as the "Services"). The term "You" or "User" shall refer to any individual that views, uses, accesses, browses or submits any content or material to the Services.

Since we may gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This Privacy Policy discloses what information we gather and how we use it.

1. Information We Collect

aPersonal Information

Through the Services, we may collect Personal Information. "Personal Information" means information about you that specifically identifies you or, when combined with other information we have, can be used to identify you. Generally, we do not collect Personal Information about you when you visit and/or use the Services, unless you choose to provide such information to us. Submitting Personal Information through the Services is voluntary. By doing so, you are giving us your permission to use the information for the stated purpose.

bLegal Basis for Collecting Your Personal Information

We collect, process, and use your information for the purposes described in this Privacy Policy, based at least on one of the following legal grounds:

• With your consent: We ask for your agreement to process your information for specific purposes, and you have the right to withdraw your consent at any time.
• When performing this agreement: We collect and process your Personal Information to provide you with the Services, following your acceptance of this Privacy Policy; to maintain and improve the Services; to develop new services and features; and to personalize the Services for you to get a better user experience.
• Legitimate interests: We process your information for our legitimate interests while applying appropriate safeguards that protect your privacy. This means we process your information for things like detecting, preventing, or otherwise addressing fraud, abuse, security, usability, functionality or technical issues; protecting against harm to the rights, property or safety of our properties, our users, or the public as required or permitted by law; enforcing legal claims, including investigation of potential violations of this Privacy Policy; and complying with applicable laws, regulations, and contractual requirements.

cInformation We Collect and How We Collect It

Through the Services, we may collect information that can identify you or your company when you voluntarily submit it to us. If requested, your Personal Information may include:

• Full name
• Mailing address
• Email address
• Demographic data (such as age, gender, zip code)
• Other similar information

dStorage of Personal Information

We will take reasonable precautions, as well as physical, technical, and organizational measures in accordance with industry standards, to protect your Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. Computer safeguards, such as firewalls and data encryption may be used to protect your information. However, the security of information on or transmitted via the Internet cannot be guaranteed. Unauthorized entry or use, hardware or software failures, and other factors may compromise the security of your Personal Information. All information you send to us electronically or through email is not secure. Any transmission is at your own risk as the transmission of information via the Internet is not completely secure.

2. Non-Personal Information

We collect and temporarily store certain information about your usage of the Services. Non-Personal Information means information that alone cannot identify you, including data such as cookies, pixel tags, web beacons and device information. The information includes, without limitation:

aDevice Data

We may collect information such as: the type of computer and/or mobile device you use; the unique device ID of your computer and/or mobile device; the IP address of your computer and/or mobile device; the operating system of your computer and/or mobile device; and the type of mobile internet browsers of your computer and/or mobile device.

bUsage Details

When you access and use the Services, we may automatically collect certain details of your access to and use of the Services, including traffic data, location data, logs and other communication data and the resources that you access and use on or through the Services.

cLocation Information

When you first visit or use the Services, we may request permission to collect and use your device's precise geolocation. You can opt not to permit the collection of this information, but you may not be able to use the Services provided by MobileyMe without access to your location. We may need your location information in order to provide the Services. You can control how and whether we collect your precise geolocation information through your device's settings.

3. Information Collection Technologies

The technologies we use for automatic information collection may include cookies, retargeting/advertising cookies, web beacons, social ad services, mobile device identifiers, and cross-device matching. We may work with partners including Google, TikTok, Facebook, Instagram, and X (formerly Twitter) for re-marketing through social media tracking cookies and pixel-based retargeting services. Please refer to each platform's privacy policy to find out how they use such information.

4. Changing Your Data Collection Settings

We strive to provide you with choices regarding the Personal Information you provide to us. You may need to adjust the settings on your computer and/or device to restrict the collection of information by the Services, but this may prevent you from accessing all the features of the Services. You can refuse cookies through your browser settings, block location services through your device's privacy settings, and opt out of re-targeting and tracking through each Social Ad Platform directly.

5. Third-Party Automatic Information Collection

When you use the Services, certain third parties may use automatic information collection technologies to collect information about you or your device. These third parties may include advertisers, ad networks and ad servers; analytics companies; your mobile device manufacturer; your mobile service provider; and/or your Internet provider. We do not control these third parties' tracking technologies or how they may be used.

6. How We Use Your Information

We use information collected as described in this Privacy Policy for operating, maintaining and improving the Services; providing you with the Services and any information, products or services you request; sending you reminders, technical notices, updates, security alerts, support and administrative messages; answering your questions; ensuring effective content presentation; carrying out our obligations; notifying you about changes; maintaining security; estimating audience size and usage patterns; performing analytics and customer research; analyzing advertising effectiveness; and communicating relevant information about us and our partners.

7. How We Disclose Your Personal Information

Your Personal Information may be used and disclosed without limitations in the following instances:

• To other Users — if you message or communicate with other Users;
• With vendors who provide services for us — including hosting, billing and payment processors, community management, data and cybersecurity, web analytics, IT and SaaS services, communication systems, mailing systems, marketing services, and legal and financial advisors. All such vendors are required to protect Personal Information;
• To report or collect on debts owed to us;
• To comply with legal requirements — including in connection with merger, divestiture, restructuring, reorganization, dissolution, bankruptcy, or sale of assets; for enforcement of law and regulations; or in response to subpoenas or similar legal process.

8. How We Disclose Your Non-Personal Information

We may disclose Non-Personal Information for the same reasons we might share Personal Information; with our advertisers for their analysis and research; to facilitate targeted content and ads; or with Third-Party Ad Servers to place our ads on the Services and on third-party platforms.

9. How to Access, Update, Withdraw Consent, or Delete Your Information

If law applicable to you grants you such rights, you may ask to access, correct, or delete your Personal Information that is stored in our systems. You may also withdraw any consent you have previously provided. Subject to the limitations in law, you may request that we update, correct, or delete inaccurate or outdated information.

10. Security and Data Retention

The security of your Personal Information is important to us. We seek to protect your Personal Information from unauthorized access, use and disclosure using appropriate physical, technical, organizational, and administrative security measures. The Services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of Personal Information. We maintain what we consider industry standard backup and archival systems. However, please be aware that no method of transmitting data over the Internet or storing data is completely secure.

If at any time we believe that the security of your Personal Information may have been compromised, we may seek to notify you of that development as promptly as possible under the circumstances.

11. Compliance with Applicable Laws and Regulations

We represent and warrant that we will comply with all applicable laws, rules, regulations, directives, and guidelines regarding the collection, use and disclosure of data, including (without limitation) United States Federal Trade Commission laws; the Children's Online Privacy Protection Act ("COPPA"); state data privacy laws; and the UK GDPR and EU GDPR.

Your rights under GDPR include:

• Right to information
• Right to correction or deletion
• Right to restriction of processing
• Right to refusal of processing
• Right to data portability

You also have the right to lodge a complaint about our processing of your personal data with a data protection regulatory body.

aCalifornia "Do Not Sell My Info" Notice

We may work with Google, Facebook and other companies that use information collected from cookies and similar technologies to provide interest-based advertising. Our use of these services may constitute a "sale" of Personal Information as defined under the California Consumer Protection Act (CCPA). You can opt out of interest-based advertising through your browser settings, privacy browsers/plug-ins, platform settings, or industry tools including the Network Advertising Initiative, Digital Advertising Alliance, and AppChoices.

As a California resident, your CCPA rights include the right to information, access, deletion, opt-out of sales, and non-discrimination. To exercise these rights, email support@mobileyme.com with "Privacy" in the subject line.

b–fOther State Privacy Notices

Residents of Colorado (CPA), Connecticut (CTDPA), Nevada, Utah (UCPA), and Virginia (VCDPA) have additional rights regarding their personal data, including rights to access, correct, delete, port, and opt-out of targeted advertising, sale, or profiling. To exercise any of these rights, please email support@mobileyme.com.

12. Children's Privacy

The Services are not directed to or intended for use by children under 13 years of age. If you are a child under the age of 13, please do not attempt to register for or otherwise use the Services or send us any Personal Information. By accessing, using and/or submitting information to or through the Services, you represent that you are not under the age of 13. If we learn that we have received any Personal Information directly from a child under age 13 without first receiving his or her parent's verified consent, we will use that Personal Information only to respond directly to that child (or his or her parent or legal guardian) and will then subsequently delete that child's Personal Information. If you believe that a child under 13 may have provided us with Personal Information, please contact us at support@mobileyme.com.

13. Updates to This Policy

We reserve the right to change, modify, update, add, or remove portions of this Privacy Policy at any time. Any changes or updates will be effective immediately upon posting to this page. We encourage you to check this Privacy Policy frequently to stay up to date on any changes. Continued use of the Services after the effective date of any change will constitute acceptance of such changes.

14. Contact Us

If you have questions, comments, or concerns regarding this Privacy Policy, please contact us and we will respond to your request within a reasonable timeframe. Please include the following information in your request:

• Your name;
• Your contact information, including phone number, mailing address, and email address; and
• The precise nature of your request, inquiry, or complaint.